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Approved Training Course
PLANET
Business Psychotherapy
25 Linnet Close,
Petersfield,
Hampshire
GU31 4RF
01730 233146
07770 435498
info@planet-corporate.co.uk
www.planet-corporate.co.uk
16 November 2009
‘Business Psychotherapy -creating balance and equity between the different
aspects of the business personality’
Dear PHPA members below is a brief on my Business Psychotherapy courses to
help you to build your Practice. I have spent many years helping people to
make profitable business in healthcare through selling product and clinics
into the NHS and have made many people millions. I now wish to offer you the
same. My courses will run throughout 2010 most weekends. You as a member of
the PHPA will receive 25% off.
I have recently had 2 articles, 1 in CAM Business and the other in Healthy
Living in 2009
A look at the learning outcomes of the courses and what they consist of and
a mini taster of each one.
I will get the group to ask the following of themselves and each other.
Uniqueness-
Theme: Aspire
How to set yourself apart from the competition, by firstly identifying who
you are? What is your feel, colour, how does your business identity look and
sound? Do you understand your business genre or emotion? Can you tell me the
best ting about you and how you do things? If so explain it to me, or
someone next to you bring it to life so I understand about you and your
Practice. Limitations and fears, visualize your practice as it should be.
Engaging the outside world-
Theme: Understanding
How do you define your market? How do you reach them? Who do you reach? What
mediums do you use? How do you take your Uniqueness to your specific market?
Do they match? The outside world in relation to you now-how do you utilize
it? The outside world as parent, friend and guide-explore…
Selling your practice with POWER and PASSION
Theme: Connecting
How do you really connect with the markets you have chosen, speak their
language so they really hear you, feel you and understand what you and your
unique way is about. You know the essence, the view, the ethics, you have
identified the market now you need to define it in the clients language
using the features and human benefit.
Features language-fact, visual, aural, kinesthetic, olfactory sensory words
Human benefits-feeling, spiritual and sensory language
Explore these themes
The Classic Consultation
Theme: Expertise and trust
Review of successful behaviours and practitioners
Why the classic way?
Client direction and ethics
Models of consultation
Professionalism and credibility
What it should and shouldn’t include
Explore amongst the group
Professional relationships-Focus NHS
Theme: Integration
Are you creating professional relationships? Who should you partner with?
Models, How to go about this? The NHS and Practice Based Commissioning. ‘The
future is integrated’ (Dr. Michael Dixon) but how and where? What is the
right language? Role of the GP and his/her Practice-Identifying key players,
their roles and responsibilities and how that fits with you as a CAM
practitioner
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